The brief Panasonic acquired Anchor, a 50-year-old Indian family-owned electrical equipment brand. It offers home electrical equipment such as switches, fans, lighting products, wires, cables, etc. The Panasonic team approached Awchat and Olsen Design to develop their new corporate profile.
The approach Awchat and Olsen Design worked with Panasonic to design their new corporate profile. Post multiple workshops with the various departments, we defined the structure and content strategy for the profile. Using sharp visual language, high-quality imagery, unique illustrations, rich content and high-quality printing, we were able to develop a profile that successfully represented the new brand - Anchor by Panasonic.