Panasonic - Corporate Profile
The brief
Panasonic acquired Anchor, a 50-year-old Indian family-owned electrical equipment brand. It offers home electrical equipment such as switches, fans, lighting products, wires, cables, etc. The Panasonic team approached Awchat and Olsen Design to develop their new corporate profile.
The approach
Awchat and Olsen Design worked with Panasonic to design their new corporate profile. Post multiple workshops with the various departments, we defined the structure and content strategy for the profile. Using sharp visual language, high-quality imagery, unique illustrations, rich content and high-quality printing, we were able to develop a profile that successfully represented the new brand - Anchor by Panasonic.
What we did
Editorial Design
Content Writing
Art Direction