Born Kidswear - Distinctive french style for babies and kids.
The brief

Born is a luxury kidswear brand. It makes natural, and organic kidswear with a distinctive french style. 
The Indo-french spirit of the brand is about spontaneity, freedom and love. Awchat Olsen was asked to translate the designers vision into a go-to-market strategy and launch.

The approach
Awchat worked on the research, positioning, naming, branding and art direction for Born. The entire brand DNA was developed around a brand manifesto that reflected the brand ethos and values. The manifesto was further translated into every brand touchpoint. The logo was based on the Indian Vedic concept of a birth star. Using a distinctive colour palette, imagery and illustration style, we created a magical and chic brand universe that reflected the ethos of the brand. 
What we did
Research
Brand Positioning
Naming
Brand Identity
Illustration
Packaging
Website Design
Art Direction
Advertising
Content Developemnt
Social Media