The brief InCred is a digital lending company. The category research revealed that a majority of the borrowers from SEC B and C categories believed that they would not be provided with a loan. The research also indicated that most of the consumers found the process of applying for loans very complex and scary. InCred wanted to address this concern by promising a more human, easy, and transparent approach to lending.
The approach Along with branding, Awchat and Olsen Design developed the UI Design for the InCred website. The primary objective of the website is to collect data and leads. Post auditing competitors, we conducted documentation workshops that included defining user journeys, functionality and objectives. The data was then translated into wireframes and finally the UI design. Our scope also included developing branded content development and content writing.