The brief Ice Cream Works is an ice cream brand which has 42 outlets across 15 cities. The brand is known for its experimental and artisanal approach to ice cream. Only the very best ingredients are used to create decadent ice cream flavours. The brand promise was to offer ice cream that was more crunchier, more chewy, and more gooey than the competition. Today the ice cream brand also retails at Supermarkets across India. Awchat and Olsen Design was an integral part of the brand, and has partnered with the brand since its inception.
The approach The website was designed to represent the fun, young and quirky world of Ice Cream Works. The website was designed with the primary focus on providing information and to promote franchise inquiries.
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