Work Projects

Born Kidswear - Distinctive French Style for Babies and Kids

The brief

Born is a luxury kidswear brand. It makes natural and organic kidswear with a distinctive French style. The Indo-French spirit of the brand is about spontaneity, freedom and love. Awchat and Olsen Design was asked to translate the designer's vision into a go-to-market strategy and launch.

The approach

Awchat and Olsen Design worked on the research, positioning, naming, branding and art direction for Born. The entire brand DNA was developed around a brand manifesto that reflected the brand ethos and values. The manifesto was further translated into every brand touchpoint. The logo was based on the Indian Vedic concept of a birth star. Using a distinctive colour palette, imagery and illustration style, we created a magical and chic brand universe that reflected the ethos of the brand.

What we did
Research

Brand Positioning

Naming

Brand Identity

Illustration

Packaging

Website Design

Art Direction

Advertising

Content Developemnt

Social Media