The brief SuperBottoms is India's No.1 eco-friendly cloth diaper brand trusted by over 2,00,000 parents. Awchat/Olsen worked to define their positioning and personality and create visual assets for the brand.
The approach Awchat/Olsen worked closely with the SuperBottoms team to understand the various products, the consumer and the market. The collective exercise led to the brand positioning of Zero Compromise Baby Care.
We then went on the create the new identity which included the logo, illustration and icon style, art direction followed by the e-commerce website.