Born - Digital Marketing
The brief
Born is a luxury kidswear brand. It makes natural, and organic kidswear with a distinctive French style. The Indo-french spirit of the brand is about spontaneity, freedom and love. Awchat Olsen was asked to translate the designer's vision into a go-to-market strategy and launch. We worked with the Born Team and our partner PR firm to develop a holistic digital strategy.
The approach

Through events, PR, great visual content, and influencer marketing, we were able to take Born from 0 to a community of 10,000 followers in one year. 

Through our holistic approach to digital marketing and content strategy, we got an average weekly reach of 20,000+, with more than 60000 impressions and 1,600+ profile visits. Post likes averaged around 60 -120 and over 11,442 video views on facebook.

From a purely brick and mortar business, we helped Born to up their e-commerce game with more than 12000 visitors a month comprising of 4000 unique visitors and were able to maintain a bounce rate under 45%. We managed to achieve a 3x increase in conversion rate and a 2x increase in total number of orders.

What we did
Social Media 
Digital Marketing
Content Development