The brief Born is a luxury kidswear brand. It makes natural, and organic kidswear with a distinctive French style. The Indo-french spirit of the brand is about spontaneity, freedom and love. Awchat Olsen was asked to translate the designer's vision into a go-to-market strategy and launch. We worked with the Born Team and our partner PR firm to develop a holistic digital strategy.
The approach Through events, PR, great visual content, and influencer marketing, we were able to take Born from 0 to a community of 10,000 Followers in one year.
Through our holistic approach to digital marketing and content strategy, we got an average weekly reach of 20,000+, with more than 60,000 impressions and 1,600+ profile visits. Post Likes averaged around 60 - 120 and over 11,442 Video Views on Facebook.
From a purely brick and mortar business, we helped Born to up their e-Commerce game with more than 12,000 visitors a month comprising of 4,000 Unique Visitors and were able to maintain a bounce rate under 45%. We managed to achieve a 3x increase in conversion rate and a 2x increase in total number of orders.
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