The brief Ice Cream Works is an ice cream brand which has 42 outlets across 15 cities.The brand is known for it's experimental and artisanal approach to ice cream. Today the ice cream brand also retails at Supermarkets across India. Awchat Olsen design brought on board to manage their social media and digital marketing.
The approach Through use of rich visual content and developing a content and influencer marketing strategy, we were able to increase in Instagram followers from 0 followers to 3,582 followers in a span of six months.
With a weekly reach averaging 900+ and increasing profile visits to around 170, we managed to achieve average likes of around 60 - 120 and story views of 140 - 160+.