The brief Alcheme is a Singapore based brand that offers personalised skincare products. Started by a team of experts that has worked in the skincare industry for over two decades, Alcheme is a conscious skincare brand that is natural, and promises efficacy and quality. With the help of an online consultation and proprietary Ai algorithm, they diagnose the skin and formulate custom skincare solutions that are made only for you.
The approach Along with the entire branding and packaging, Awchat and Olsen Design developed the UI and UX for the Alcheme website. Apart from the e-Commerce functionality, the website also offers online consultations and Ai driven diagnostic features. The process started with auditing their existing website, competitors, and documentation workshops that included defining user journeys, functionality and objectives. The data was then translated into wireframes and finally the UI design. The site boasts rich visual content. Our scope also included developing branded content, product photography and content writing.