The brief Born is a luxury kidswear brand. It makes natural and organic kidswear with a distinctive French style. The Indo-French spirit of the brand is about spontaneity, freedom and love. Awchat and Olsen Design was asked to translate the designer's vision into a go-to market strategy and launch.
The approach Along with the entire branding and packaging, Awchat and Olsen Design developed the e-Commerce website. The process started with auditing their competitors, and documentation workshops that included defining user journeys, functionality and objectives. The e-Commerce site needed to represent the premium and alternative brand promise which we delivered through branded content, great art direction, photography and content writing.