E-commerce Website for a Premium Kidswear Brand
The brief
Born is a luxury kidswear brand. It makes natural and organic kidswear with a distinctive French style. The Indo-French spirit of the brand is about spontaneity, freedom and love. Awchat and Olsen Design was asked to translate the designer's vision into a go-to market strategy and launch.
The approach
Along with the entire branding and packaging, Awchat and Olsen Design developed the e-Commerce website. The process started with auditing their competitors, and documentation workshops that included defining user journeys, functionality and objectives. The e-Commerce site needed to represent the premium and alternative brand promise which we delivered through branded content, great art direction, photography and content writing.
What we did
UI Design
Content Development