The brief Viveda Wellness Centre is a retreat that promotes holistic living for rejuvenation of the body, mind and soul. It offers traditional Ayurveda, Yoga and Naturopathy treatments to restore balance & harmonize energy. Awchat and Olsen Design was tasked with the naming and branding for the project.
The approach Awchat and Olsen Design was tasked to develop the entire brand identity for the wellness centre including the naming. We started by coining a unique brand name - Viveda, which consists of two parts - 'viva' meaning life and 'veda' meaning knowledge/wisdom. The logo is designed to represent the eight components of Ayurveda. With a category breaking visual style, we were able to set Viveda apart from the rest in the ayurvedic wellness category.