The brief Started by French yoga instructor - Maud Chauffart, The Yoga House is one of Mumbai's first contemporary yoga studios spread across three levels. It has top yoga instructors who teach a variety of yoga styles. It also has a health food cafe and some in-house food products. They approached Awchat And Olsen Design for branding and packaging.
The approach We designed an identity that represented the ethos of yoga. Calmness, balance, unobtrusive yet distinctive. The identity was applied across menus, merchandise and packaging.