The brief Developed by Deutsche Messe, CeBit is the world's leading business technology event. In its second year in India, we were tasked with developing the entire communication strategy and brand identity for the event.
The approach Awchat and Olsen Design was responsible for developing the communication strategy and positioning for the event. This included pre-event deliverables like content strategy for the sales teams, marketing collaterals, digital campaigns, press and outdoor ads. The new event identity was applied across the venue on all touch points including way finding signage and merchandise.