The brief Pravasa is a premium luggage brand. They offer handcrafted luxury leather goods at accessible price points. Awchat and Olsen Design was tasked to develop the brand from scratch.
The approach Tasked with bringing the Indian origins of the brand to light, we derived a Sanskrit inspired name Pravasa, which means journey. A unique visual system was developed based on the concept of a horizon. This formed the basis of the entire packaging and retail touch points. This was supported by a beautiful and striking campaign which showcased the beautiful colours of the leather goods.