The brief Gill Capital is a distributor of premium, and lifestyle brands in South East Asia. The company that develops new retail concepts, partners with brands wanting to enter Asia, and helps Asian brands to expand to other countries. Awchat Olsen was engaged to design the corporate profile and their corporate website.
The approach Awchat and Olsen initiated the design process with primary research, followed by a documentation process. The process included multiple workshops with top management to understand business objectives and to define their business approach. The documentation stage also included researching key and potential clients as well as competition reviews. Based on these workshops, the site architecture, wireframes and content strategy was developed. The result is a custom CMS based responsive site with strategic content, videos and a fresh colour palette that keeps the site corporate yet addresses the today's fast moving world of retail.