The brief Power Gummies is an India-based vitamin gummies brand that believes health can be fun, delicious as well as effective. Their vision was to make world-class products that were backed by science, but also products that were a joy to eat and fit easily into busy lifestyles. Awchat/Olsen was asked to come in and give the existing brand a facelift.
The approach Awchat/Olsen worked on the branding, packaging, website, and art direction for Power Gummies. Post primary research and an intensive competitor audit, we realized that there were very few cohesive brands in this category. The visual device of the stripes became a distinct identity to bring the brand together and gave the right amount of play to the product.
Post the branding and packaging, we moved on to the website. The website audit was an exercise in streamlining the current information and putting it across in the best manner possible. Post this, the design process for the website started. Awchat/Olsen is currently working with Power Gummies to develop a new product which will launch soon.
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